Do you know your value?
Your church likely has a mission statement. But does it have a value proposition? I believe churches have much to learn from best business practices. (The reverse is also true, of course.) One of these best practices that I encourage churches to adopt is the development of a value proposition. A value proposition is not […]
Are you boring?
Are you boring? Probably not. But your church’s communications may be. Churches often default to making announcements and sharing information, but that bores people. Instead, why not inspire them to action and build community by telling great stories? Storytelling may be a recent marketing buzzword, but it’s also a beloved tradition. Stories are both ancient […]
We need to talk.
Alright, I’ve dragged my feet long enough. We need to talk. We need to talk about the algorithm. Facebook’s algorithm, that is. Not too long ago, you may have noticed changes to Facebook’s layout. Images are smaller in size and only three lines of text appear from a caption in your newsfeed now. Along with […]
Making the Case for Social Media: Part Two
In part one of this series, I mentioned that I was surprised to find myself defending the value of social media to church leaders. Despite its capacity for friction (and that’s putting it mildly), I believe the church should be present and active on social platforms. Why? Because, whether we like it or not, that’s […]
Making the Most of Christmas: Digital Engagement for the Holidays
This is not a webinar. I will not talk at you for three hours. Nope, this is a workshop. It is designed to leave churches with a plan for their digital Advent and Christmas programming and communications. Here’s how I’m setting it up: First, it’s limited to just 10 participants. I’m keeping it small so […]
I am grateful for you!
When I launched Digital Congregations early this summer, I didn’t know what to expect. Having spent the bulk of my career in the for-profit world, I wondered what the response would be. Would churches be hesitant? Would they keep me at arms length? Would they reject me? If these seem like personal questions, that’s because […]
Making the Case for Social Media: Part One
I personally resigned from all social media usage. I think it’s one of the main causes for our fractured society. This is a common refrain I hear in conversation with ministers and church leaders. And to be honest, I’ve been a little surprised. I’ve been surprised that I have had to make the case for […]
Digital Congregations Supports the Seminario
When I launched Digital Congregations earlier this summer, it was important to me to approach this new business as a ministry—as not just a service, but my service to churches and church organizations. I decided quickly that one way I would do this is to offer my time and talents to the Seminario Intercultural Mayense […]
Digital Congregations Featured on Baptist News Global
Last week, Baptist News Global featured my work through Digital Congregations in the form of a Q&A: In the interview, journalist Jeff Brumley and I chat about everything from how my parents (who are field personnel with the Cooperative Baptist Fellowship) have influenced my work to how a church can know if it has developed […]
20 Better Calls to Action than “Learn More” for Churches
Calls to action (CTAs) are very important— especially on homepages. They encourage people to move past the initial virtual introduction and get to know your church in greater depth. But steer clear of the much beloved “learn more.” It’s what we call in my industry a conversion killer, which in the church context could accidentally […]