On Website Psychology
I’ve talked a whole lot about websites lately. They were the topic of the last session in the course I wrapped up in late August and I’ve been working on website audits for a handful of churches and organizations. When I start to have the same conversation with different people, I begin to think it […]
This is my new class and I think you’re going to be as excited about it as I am!
I—along with sixteen churches—wrapped up this month’s “Church Communications During COVID” course earlier this morning. It was bittersweet as I had grown fond of the workshop’s participants over the past four weeks. I told them this earlier but it bears repeating: familiarizing myself with their work brought me so much hope. I am so grateful […]
Storytelling vs. Sharing Information
A whole host of you are going to roll your eyes when you see the title of this blog post. Previous clients. Current workshop participants. Anyone who has spoken with me seriously about communications, oh, in the past decade. They’re rolling their eyes because I talk about the importance of storytelling over sharing information in […]
A Communications Checklist (and a few extra thoughts)
This afternoon, I was preparing my notes for the church communications workshop I teach on Wednesday. I caught myself deleting a suggestion I had previously included. I thought: “They’re going to resist this because it’ll add more to their plate and they’re already overloaded.” Even as I had the thought, however, I took a step […]
How to Increase Online Giving
Over the past few weeks, I have spent many hours on the phone in conversation with churches and church-based organizations. My goal is to gain a greater understanding of what churches have experienced since March, how they have pivoted, what they have learned, and what their needs are. I’m so grateful to the many pastors […]
Graphic Design: Nevertheless She Preached
A few days ago, Nevertheless She Preached (NSP)—the conference that celebrates the voices of women in the pulpit—announced that its event would be held virtually this year. My heart sank. This event has become a “Jerusalem” of sorts, a pilgrimage that fills me up and carries me through the rest of the year. Of course, […]
what’s next for your church? responding to the pandemic and preparing for the future
6 Steps to Great Church Communication
Whether you are mapping out a longterm communications strategy for your church or you have something specific to communicate within a fixed timeframe, the approach is the same: Think through these six steps whenever you are preparing to share a new message. While at first glance these steps may seem straightforward, my guess is that […]
The Three Marketing Mistakes You Don’t Know You’re Making…and How to Fix Them
I’ve been in marketing and communications for ten years and I’ve worked with businesses and organizations ranging from hotels, restaurants and retail stores to church groups, tourist bureaus and independent schools. While the details of a communications strategy change from one group to another, the approach is the same—and so are the mistakes they are […]
Introducing Digital Congregations
Dearest friends, family, and partners, Today, I am launching DigitalCongregations.com, digital communications consulting tailored for churches. Digital Congregations sits at the intersection of my expertise and wide-ranging experience over the past decade in marketing and communications as well as my belief in the importance of faith communities. This new business will come alongside churches like […]