
Please stop saying your church is welcoming
A word that means everything means nothing. I’ve been doing this work for years now. I have never once had a church

A word that means everything means nothing. I’ve been doing this work for years now. I have never once had a church

Nonprofits that teach their audience about the problem they solve build more trust than nonprofits that just ask for support. If you

A few thoughts on email length and YouTube strategy. Happy almost-Fourth. I’m keeping this one short because you’ve got a long weekend

Here’s what I’d actually do. (This one’s for churches. Non-profit subscribers, I’ve got you covered next week.) If you handed me the

But stay with me. Right after I floated the idea that nobody is really reading our email newsletters on a Communicators Club

Theological language has its place. Your homepage probably isn’t it. I’ve been working with a client recently on writing website copy (also

You have my permission to do everything differently this summer. This came up on a recent Communicators Club Zoom call. Someone mentioned

In 2020, I didn’t set out to build a company. I was responding to what I kept seeing. Churches and faith-based nonprofits