The irony of sending an email about how nobody reads emails is not lost on me.
But stay with me. Right after I floated the idea that nobody is really reading our email newsletters on a Communicators Club Zoom call, I opened my inbox to find an email from my online pilates studio with the subject line: “respectfully, i can’t do it anymore.” The first line read: “I’m SO done with […]
Your website isn’t about you.
Theological language has its place. Your homepage probably isn’t it. I’ve been working with a client recently on writing website copy (also known as “brand story”) for their church. When the pastor saw the first draft, her feedback was that it lacked theological language. I understand the instinct. But here’s what we had to work […]
Disrupting your communications rhythms
You have my permission to do everything differently this summer. This came up on a recent Communicators Club Zoom call. Someone mentioned that they scale back their newsletter frequency over the summer, and a few others were quick to say they do something similar. More were genuinely surprised I was on board with that. Someone […]
Five Years In
In 2020, I didn’t set out to build a company. I was responding to what I kept seeing. Churches and faith-based nonprofits were doing thoughtful and faithful work. Many struggled to explain it clearly online. Websites felt outdated or overwhelming. Social media became a source of pressure. Communications lived at the edge of someone’s role […]
Introducing the Communicators Club
Friends, I know how isolating communications work can feel—especially in a church or nonprofit setting. Whether it’s your whole job, part of your job, or something you somehow ended up doing, you’re often figuring things out on your own. This idea actually came from my friend Jaime Cowan, a long-time and deeply experienced communications professional. […]
Why Your Communications Person Should Be in the Room
A client told me recently that she asked to be included in her church’s ministry planning meetings—and it changed everything. “I didn’t expect them to say yes,” she said, “but once I was there, even the pastor realized what a difference it made.” If you lead ministry planning meetings, here’s one simple thing you can […]
The Big Social Media Shift: Why YouTube Deserves Your Attention
There’s been a lot of movement in the social media world lately—users jumping ship, new platforms gaining traction, and familiar ones facing uncertainty. But the evolution of social media is nothing new. We’ve seen shake-ups like this before, and we’ll see them again. So how do you decide where to invest your time and resources—without […]
When Life Gets in the Way: What I Learned About Digital Marketing and Growth
Last September, life threw me a curveball. A significant personal loss left me unable to give my business the energy I had planned. Digital Congregations was ready to grow, but I wasn’t. So, I stepped back, paused most of my digital marketing efforts, and let word-of-mouth do the heavy lifting. Looking back on that season, […]
Time management in communications: Two books that changed me and my business
Last summer, my business had become unmanageable. The workload felt impossible to handle, and I had lost the joy of being self-employed. Looking back, I see that unrealistic cultural expectations set during Covid and the processes I developed to meet them had finally taken their toll. Recently, when I asked a client what he still […]
Is your website truly welcoming?
Your church’s website is often the first place people visit when they’re looking to connect. But have you ever wondered if your online presence is truly welcoming to everyone? Accessibility is key—it’s about making sure everyone, including those with different abilities, can engage with your content easily. With 42.5 million Americans living with disabilities, accessibility […]