Five Years In
In 2020, I didn’t set out to build a company. I was responding to what I kept seeing. Churches and faith-based nonprofits were doing thoughtful and faithful work. Many struggled to explain it clearly online. Websites felt outdated or overwhelming. Social media became a source of pressure. Communications lived at the edge of someone’s role […]
Introducing the Communicators Club
Friends, I know how isolating communications work can feel—especially in a church or nonprofit setting. Whether it’s your whole job, part of your job, or something you somehow ended up doing, you’re often figuring things out on your own. This idea actually came from my friend Jaime Cowan, a long-time and deeply experienced communications professional. […]
Why Your Communications Person Should Be in the Room
A client told me recently that she asked to be included in her church’s ministry planning meetings—and it changed everything. “I didn’t expect them to say yes,” she said, “but once I was there, even the pastor realized what a difference it made.” If you lead ministry planning meetings, here’s one simple thing you can […]
The Big Social Media Shift: Why YouTube Deserves Your Attention
There’s been a lot of movement in the social media world lately—users jumping ship, new platforms gaining traction, and familiar ones facing uncertainty. But the evolution of social media is nothing new. We’ve seen shake-ups like this before, and we’ll see them again. So how do you decide where to invest your time and resources—without […]
When Life Gets in the Way: What I Learned About Digital Marketing and Growth
Last September, life threw me a curveball. A significant personal loss left me unable to give my business the energy I had planned. Digital Congregations was ready to grow, but I wasn’t. So, I stepped back, paused most of my digital marketing efforts, and let word-of-mouth do the heavy lifting. Looking back on that season, […]
Is your website truly welcoming?
Your church’s website is often the first place people visit when they’re looking to connect. But have you ever wondered if your online presence is truly welcoming to everyone? Accessibility is key—it’s about making sure everyone, including those with different abilities, can engage with your content easily. With 42.5 million Americans living with disabilities, accessibility […]
Time management in communications: Two books that changed me and my business
Last summer, my business had become unmanageable. The workload felt impossible to handle, and I had lost the joy of being self-employed. Looking back, I see that unrealistic cultural expectations set during Covid and the processes I developed to meet them had finally taken their toll. Recently, when I asked a client what he still […]
Making Our Digital Spaces More Welcome to All
Volunteer Recruitment: Four Steps to Better Communication
One of the frustrations my clients frequently bring to my attention is the lack of willingness among their congregants to volunteer and contribute in non-financial ways. I work mostly with small to medium-sized churches, and without volunteers, many have had to downsize their programming and offerings. My clients regularly tell me that they just aren’t […]
Why Instagram Stories are More Important Than Any Other Kind of Post
Social media training for churches and faith-based non-profits requires finding the sweet spot where their needs, target audience, and resources intersect. Most of my clients can’t post everywhere all the time. For a while now, that sweet spot has been Instagram Stories. If you want to see your reach and impact grow on social media […]