The Three Marketing Mistakes You Don’t Know You’re Making…and How to Fix Them
I’ve been in marketing and communications for ten years and I’ve worked with businesses and organizations ranging from hotels, restaurants and retail stores to church groups, tourist bureaus and independent schools. While the details of a communications strategy change from one group to another, the approach is the same—and so are the mistakes they are […]
6 Steps to Great Church Communication
Whether you are mapping out a longterm communications strategy for your church or you have something specific to communicate within a fixed timeframe, the approach is the same: Think through these six steps whenever you are preparing to share a new message. While at first glance these steps may seem straightforward, my guess is that […]